From conception, THE 5TH has sought to create an all-encompassing design and scent experience, but always with personal safety and social responsibility at the forefront of each and every creative and strategic decision we make. In partnering with a perfumer that shares these same values, we proceed boldly but also with utmost caution and hold ourselves against the strictest fragrance industry standards.
Since 1973, the IFRA (International Fragrance Association) has represented, and fought to regulate, the industry. As a part of their mission to “promote the safe use and enjoyment of fragrances around the world”, the IFRA has developed a system to manage the safe use of fragrance: the IFRA Standards.
Whether natural or synthetic, the IFRA test, assess and monitor the ingredients that go into making fragrances and set the rules that allow for their safe use. With a long-standing, science-based approach, their Standards ban, limit or set criteria for certain ingredients, based on hard evidence and consumer insights. These rules are recognised globally by government authorities and trade bodies and are overseen by independent experts in the field.
The IFRA system is:
For a comprehensive list of rules and for the 49th Amendment of the IFRA Standards, published on 10 January 2020, click here.
For more information, visit https://ifrafragrance.org
THE 5TH pledges to never become complacent in our practices and we will continue to evolve, always researching and evaluating what more can be done to further our mission of bringing the safest, most sustainable experiences in quality fragrance and design. Therefore, our standards and social responsibilities stretch far beyond just the formula of our fragrances. Next month, on October 5, we hope to share our latest ideas regarding bottle design, packaging and the customer journey considerations that together will further our commitment to becoming a leading name within sustainable luxury fragrance.
See you on THE 5TH.
H & G