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BTS: ATTITUDE ADJUSTMENT

“My friend A***** loved DŪMBO. She said it didn’t last though…”

WE WANT TO KEEP THIS SHORT AND SIMPLE.


LONG LASTING DOES NOT MEAN BETTER OR HIGHER QUALITY - OFTEN IT MEANS EXACTLY THE OPPOSITE.


WE BELIEVE IT IS TIME TO RE-THINK OUR EXPECTATIONS AND EXPERIENCE WITH FRAGRANCE.

ABOVE ARE A FEW OF THE COMMENTS WE HAVE RECEIVED WITH REGARDS TO THE LENGTH OF WEAR OF OUR FRAGRANCE AND WE QUICKLY REALISED THAT THE EXPECTATION OF MANY IS THAT THEIR FRAGRANCE SHOULD BE CONSIDERABLY LONG LASTING AFTER ONE APPLICATION, EVEN LASTING ALL DAY.


THIS IS THE RESULT OF MANY YEARS OF THE UNQUESTIONED USE OF POTENTIALLY HARMFUL CHEMICALS BY THE BEAUTY INDUSTRY TO EXTEND THE WEAR OF FRAGRANCE.


MAKING FRAGRANCES LAST UNNATURALLY LONG IN THIS WAY ALSO INCREASES THE RISK OF HARM TO YOUR HEALTH. WE DON’T BELIEVE THAT’S A COMPROMISE ANYONE SHOULD MAKE.

THANKFULLY, THE USE OF THESE CHEMICALS ARE INCREASINGLY UNDER SCRUTINY AS WE BECOME MORE AWARE OF THEIR EFFECT ON OUR HEALTH.

THE PROBLEM IS HOWEVER, THAT OUR EXPECTATIONS FOR SCENT DURABILITY HAVE NOT DEVELOPED IN LINE WITH THE EXPECTATION FOR SAFER PRODUCTS.


IT’S TIME FOR AN ATTITUDE ADJUSTMENT.



UNCOMPROMISING ON SAFETY

WE ARE STEADFAST IN OUR COMMITMENT TO CREATE FRAGRANCES THAT ARE FREE FROM THE POTENTIALLY HARMFUL CHEMICALS THAT WE HAVE BECOME ACCUSTOMED TO.

NO PHTHALATES.

NO PARABENS.


NO FORMALDEHYDE.


SUSTAINABLE.


WE USE HIGH QUALITY, CAREFULLY CURATED INGREDIENTS TO ENSURE THEY ARE IN COMPLIANCE WITH THE STRICT SAFETY STANDARDS IMPOSED BY IFRA, AS WELL AS BEING SUSTAINABLE, RESPONSIBLY SOURCED, CRUELTY FREE AND VEGAN.

BECAUSE WE PURPOSEFULLY OMIT THE CHEMICALS THAT MAKE MANY FRAGRANCES LAST FOR SUCH A LONG TIME, WE CANNOT GUARANTEE HOURS UPON HOURS OF WEAR.


**** PLEASE NOTE HOWEVER THIS IS ALL EXTREMELY DEPENDENT ON SKIN TYPES AND APPLICATION. WE HAVE SOME CUSTOMERS WHO SAY THEIR FRAGRANCE IS STILL NOTICEABLE AFTER 10 HOURS, OTHERS SAY THEIR WEAR LASTS ONLY A FEW. NOT ALL LONG LASTING FRAGRANCES USE HARMFUL CHEMICALS. BUT MOST DO.

EACH FRAGRANCE WE DEVELOP WILL ALSO VARY IN TERMS OF THEIR LENGTH OF WEAR. THIS IS BECAUSE DIFFERENT FRAGRANCE NOTES HAVE VARYING STAYING POWER. FOR EXAMPLE IRIS CAN BE NATURALLY LONG LASTING VERSUS ROSE WHICH IS MORE FLEETING.


DESPITE ALL OF THIS..


THE REAL ISSUE, WE BELIEVE, IS THAT THE LENGTH OF WEAR FROM A FRAGRANCE YOU LOVE SHOULD NOT BE A REAL CONCERN. FAR FROM IT IN FACT. IT SHOULD BE PART OF ITS CHARACTER; AN OPPORTUNITY TO EXPERIENCE THE SCENT ALL OVER AGAIN WITH EACH RE-APPLICATION.


“I love this stuff, wish it lasted all day on my skin”

RE-APPLICATION

WE CHALLENGE YOU TO RE-FRAME WHAT IT MEANS TO HAVE TO RE-APPLY YOUR FRAGRANCE.


WITH EACH FRESH APPLICATION, YOU GET TO ENJOY THE TOP NOTES ALL OVER AGAIN.


BUT IT'S NOT JUST THE TOP NOTES - IT'S THE WHOLE BODY OF FRAGRANCE AS IT DRIES AND DEVELOPS. THE TRANSITIONS AND BLENDING OF NOTES BETWEEN ITS MANY STAGES THAT MAKE IT 'ALIVE'.


A COMPLEX EXTENSION OF SELF. WE ARE MULTI-FACETED - EVER-CHANGING - SO WEAR YOUR SIGNATURE SCENT IN A WAY THAT REFLECTS THIS. RE-APPLY TO SAVOUR THESE MOTIONS.


EXPERIENCE THE MOOD BOOSTING QUALITIES AND CONFIDENCE THAT FRAGRANCE OFFERS.


A MOMENT TO YOURSELF, A MOMENT TO RE-CENTRE AND RE-FOCUS.


LET'S CHANGE THE WAY WE THINK ABOUT THE WEAR OF FRAGRANCE AND CONSIDER RE-APPLICATION AS A JOYFUL EXPERIENCE, MUCH LESS AN INCONVENIENCE.


CONSIDER RE-APPLICATION AS A RITUAL TO BE RELISHED.


SEE YOU ON THE 5TH.


H & G


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