SUSTAINABILITY

DOES NOT HAVE TO BE

LUXURY and QUALITY

SYNONYMOUS WITH EXCESS

AND ignorance

TO THE WORLD

WE INHABIT

OUR PACKAGING

100% OF OUR PACKAGING IS RECYCLABLE, RE-USABLE, SUSTAINABLY SOURCED, BIO-DEGRADABLE OR COMPOSTABLE.

THE BOX YOUR PRODUCT WILL ARRIVE IN IS MADE FROM 90% RECYCLED MATERIAL, CERTIFIED WOOD, IS BIO-DEGRADABLE, RECYCLABLE, COMPOSTABLE, MANUFACTURED IN COMPLIANCE WITH THE CLEAN AIR POLICY, PLASTIC FREE AND USES WATER-BASED INK.

WE ALSO JOINED THE ONE TREE PLANTED MOVEMENT, ENSURING WE PLANT MORE TREES THAN WE USE.

UNLIKE MOST, THE TAMPER PROOF STICKERS WE USE ARE MADE FROM WOOD PULP AND 100% COMPOSTABLE AND ALL OF OUR PACKING TAPE IS BIO-DEGRADABLE.

OUR BOTTLE DESIGN

PAPER STICKERS AND MATERIAL LABELS ON FRAGRANCE BOTTLES SHOULD BE A THING OF THE PAST. OVER TIME THESE ACCUMULATE DIRT AND RESULT IN OLD BOTTLES BEING DISCARDED.

INSTEAD, WE SCREEN-PRINT DIRECTLY ON TO THE BOTTLE TO ENSURE A CLEAN, MINIMAL AND LONG-LASTING DESIGN. THE RESULTING NATURAL TRANSPARENCY OF THE BOTTLE ALLOWS YOUR FRAGRANCE TO FIT SEAMLESSLY INTO, AND COMPLIMENT, ANY SPACE OR ENVIRONMENT IT IS PLACED WITHIN. THIS ALLOWS YOU TO EXPLORE YOUR CREATIVE FREEDOM AND DEFINE WHAT THE FRAGRANCE IS TO YOU.

ONCE FINISHED, WE ASK THAT YOU RETURN YOUR EMPTY BOTTLE AND LID TO US, FREE OF CHARGE, SO WE CAN RE-USE, RE-PURPOSE AND REDUCE WASTE. AS A THANK YOU, YOU WILL RECEIVE A 15% DISCOUNT ON YOUR NEXT PURCHASE. CLICK HERE FOR MORE INFO.

It feels like that 'you can't sit with us' moment... it's kinda arousing.

STEPHAN M.

'Best Blog' 2023 Winner, Perfumista Awards

I don't know if this makes sense, but it makes me feel so expensive.

JEN W.

FALMOUTH _____ ENGLAND

Everything I want in a perfume this time of year.

LOGAN

BRIGHTON _____ ENGLAND

ALWAYS A dirty WORD

synthetic IS NOT

IN FACT IT REPRESENTS

OUR clean APPROACH

TO FRAGRANCE

OUR FRAGRANCES

WE ARE PROUD TO USE SAFE-SYNTHETIC INGREDIENTS IN OUR FRAGRANCES AS PART OF OUR MISSION TO UPHOLD SUSTAINABLE AND RESPONSIBLE BUSINESS PRACTICES.

NOT ONLY ARE MANY SAFE-SYNTHETICS SAFER ON OUR SKIN THAN NATURAL INGREDIENTS, BUT THEIR USE IS ALSO CRUCIAL TO THE PREVENTION OF OVER-FARMING OF NEAR EXTINCT NATURAL INGREDIENTS, DRIVEN BY THEIR DEMAND FOR USE IN FRAGRANCE.

FOR EXAMPLE, THE DEMAND FOR OIL MADE FROM INDIAN SANDALWOOD HAS DRIVEN THE TREES TO NEAR EXTINCTION. THESE 30-60 YEAR OLD TREES ARE BEING HARVESTED AT A RAPID RATE AND THEN SHIPPED IN HUNDREDS OF TONNES ALL OVER THE WORLD. ON THE OTHER HAND, USING SAFE-SYNTHETIC SANDALWOOD REPLACEMENTS ALLOWS FOR A MUCH SMALLER QUANTITY TO BE USED TO ACHIEVE THE SAME DESIRED AROMA, PROTECTING DE-FORESTATION AND REDUCING OUR CARBON FOOTPRINT.

WITH THIS IN MIND, WE THOUGHTFULLY USE A COMBINATION OF NATURAL AND SAFE-SYNTHETIC INGREDIENTS, KEEPING SUSTAINABILITY AT THE FOREFRONT OF OUR CREATIVE DECISIONS.

IT IS IMPORTANT TO US TO RAISE AWARENESS OF THE BENEFITS OF USING SAFE-SYNTHETIC INGREDIENTS OVER MANY OF THEIR NATURAL COUNTERPARTS, BOTH FOR THE PROTECTION OF OUR ENVIRONMENT AND OUR PERSONAL HEALTH. SYNTHETIC IS NOT ALWAYS A DIRTY WORD. IN FACT, AT THE 5TH, IT REPRESENTS OUR CLEAN APPROACH TO FRAGRANCE.

OUR FRAGRANCES ARE ALSO REGULATED BY THE INTERNATIONAL FRAGRANCE ASSOCIATION (IFRA), A REGULATORY BODY UPHOLDING STRICT ENVIRONMENTAL STANDARDS.

OUR FRAGRANCES ARE, AND WILL ALWAYS BE, CRUELTY FREE AND VEGAN.