PRESS

FOR PRESS ENQUIRIES, GET IN TOUCH here OR EMAIL US AT INFO@THE5THFRAGRANCES.COM

AS

SEEN

IN

THE SIBLING FOUNDERS' BID TO CREATE NICHE, CLEAN AND SUSTAINABLE PERFUMES WHICH PROVOKE INESCAPABLE VISCERAL EXPERIENCES IS REALISED WITH THEIR DEBUT SCENT, DŪMBO.

HOUSE & GARDEN

ASK THE founders OF THE 5TH

SCENT IS more THAN SMELL

A synesthesia-MOLDED

FRAGRANCE LINE

- BeautyMatter

SCENT IS MORE THAN SMELL. ASK THE FOUNDERS OF THE 5TH, A SYNESTHESIA-MOLDED FRAGRANCE LINE. CREATED BY SIBLING DUO GEORGE AND HANNAH LAWRENCE, WHOSE BACKGROUNDS ARE IN ADVERTISING AND FINANCE RESPECTIVELY, THE BRAND EMPHASIZES A NEW EXPERIENCE OF FRAGRANCE THROUGH THE USE OF 'SAFE SYNTHETICS'.

THE NUMBER 5 IS OMNIPRESENT IN THEIR LIVES: FROM LUCKY NUMBERS TO FORMER APARTMENT ADDRESSES, THE NUMBER OF SIBLINGS IN THEIR FAMILY, EVEN THE COMPANY'S TRADEMARK REGISTRATION PUBLICATION DATE. GEORGE LAWRENCE HAS GRAPHEME COLOR SYNESTHESIA, WHICH IS DEFINED BY SEEING LETTERS, NUMBERS, AND WORDS AS COLORS. ONE MORNING IN 2019 ON THE LONDON UNDERGROUND, HE CAUGHT A WHIFF OF A STRANGER'S PERFUME AND WAS TRANSPORTED BACK TO THE MEMORY OF SITTING IN A BROOKLYN HOTEL WITH HIS SISTER. THIS MOMENT, PAIRED WITH HIS LIFELONG SYNESTHESIA, INSPIRED HIM TO LEAVE BEHIND HIS JOB AT A LONDON ADVERTISING AGENCY... [READ MORE]

They clearly have their fingers on the pulse of the more conscious end of the market. THE 5TH utilises both natural and safe synthetics as well as ingredients that are sustainable and responsible.

FRAGRANTICA

FOR PRESS ENQUIRIES, GET IN TOUCH here OR EMAIL US AT INFO@THE5THFRAGRANCES.COM

TAYLOR E.

London _____ England

It's so good I don't want anyone

else to find out about it.