BTS: NEW BEGINNINGS | 2022

Firstly, Happy New Year to you and your loved ones. We hope you have a year full of new adventures and good fortune. 2022 is going to be a good one.

As we enter 2022 we are looking ahead to new things for THE 5TH; from new fragrances, diversifying our product range, to collaborations and more.

Since your opinion, as a member of our community, is so important to us, we would like to find out directly from you what you would like to see from THE 5TH this year and beyond.

We have 10 short, easy questions for you, that we would love you to answer. It will help us more than you know and should take no more than 2 minutes of your time.

You can either answer these questions by clicking here or you can head over to our instagram stories for the next 24 hours @the5thfragrances (alternatively feel free to email any thoughts to us at info@the5thfragrances.com)

WE NEED YOUR HELP:

1. What product would you be most excited to see next from us?

• A: Another personal fragrance

• B: Candles

• C: Home Diffusers

• D: Other

Answer here

2. What type of scents would you like to see from us?

• A: Citrus

• B: Floral

• C: Woody

• D: Spicy

• E: Fresh

• F: Other

Answer here

3. Would you prefer to have a range of sizes available for our fragrances in addition to our full size 50ml bottle?

• A: 30ml

• B: 10ml

• C: No I would only purchase the full size bottle

• D: Other

Answer here

4: How do you prefer to try a new fragrance?

• A: Spray in-store

• B: Try a sample at home

• C: Read a description online and make a judgement from that

• E: Other

Answer here

5. What is your preferred fragrance brand (excl. THE 5TH)?

6. How often do you purchase a new fragrance?

• A: Once a year

• B: 2-4 times a year

• C: 4+ times a year

• D: Never, I usually get them as gifts on special occasions

• E: Other

Answer here

7. When purchasing a candle, what's more important to you?

A: Scent

B: Aesthetic

C: Brand name

D: Price

E: Other

Answer here

8. What price point are you comfortable to pay for a luxury quality, medium sized candle (approx. 190g)?

A: £20-£30

B: £31-£40

C: £41-£50

D: £51-£60

E: £60+

Answer here

9. How did you hear about THE 5TH?

• A: Instagram

• B: Facebook

• C: Google

• D: Friend or family member

• E: At an event

• F: Other

Answer here

10. What is your age?

• A: Under 21

• B: 21-28

• C: 29-35

• D: 36-45

• E: 46-55

• F: 56-65

• G: 65 and above

Thank you in advance for your time. We are truly grateful for your continued support and love having you as part of THE 5TH community. If there is anything else you want to add, we would love to hear from you. Send us a message on instagram @the5thfragrances or email us at info@the5thfragrances.com

Here's to 2022.

See you on THE 5TH.

H & G

BTS: 5 SUSTAINABLE INDEPENDENT BUSINESSES TO SHOP FOR YOUR CHRISTMAS GIFTS

Not only does shopping from independent businesses mean your gifts are going to be more unique, meaningful and considered, but they are also often more sustainable and of a higher quality. It is also guaranteed to mean an awful lot more to small business owners than it does to the retail giants, making you feel good about your purchases too. It's a win-win-win-win type situation.

We have put together a few of our favourite independent businesses for you to support and shop from this Christmas.

1. THE 5TH

At THE 5TH, we are a fine fragrance house creating unique personal fragrances with sustainability and clean beauty in mind. Our debut scent DŪMBO is paraben free, phthalate free and vegan and our packaging is either 100% plastic free, recyclable, reusable or biodegradable.

The best part about it is that it's a risk free gift. Each bottle comes with a free sample for your loved one's to try. If it's not for them, just send us the full sized bottle back for a refund.

Looking for a stocking filler? Our 2ml sample bottles are individually boxed and create the perfect gift for just £3.

We also offer free shipping on all orders.

SHOP

2. Lofty Box

We recently discovered Lofty Box and love what they are doing. Their monthly subscription boxes help to save past dated stock from being thrown away with a curated selection of different products from other small sustainable brands and ship them straight to your (or your loved ones) door.

The contents of the box change each month with a mix of food, drink, health and beauty products.

It's a great way to explore brands you may not know about and it's always nice to get surprise products through your door each month.

From as little as £8 you can treat your loved ones to a Lofty Box.

SHOP

3. FJE Design

We met the lovely Eliza at a market for independent artists and makers and we saw first hand how amazing her hand-crafted jewellery is.

She has a wide selection of pieces available in both gold and silver from rings, to necklaces, earrings and earcuffs.

Each piece is made by Eliza in-between studying for her university degree and she ensures her materials are all ethically and sustainably sourced.

The focus is on slow fashion and Eliza's jewellery is designed to be timeless, 'making the classical contemporary'.

The perfect unique gifts for your loved ones.

SHOP

4. ŚURŪ

Candles are the perfect gift to give your loved ones, especially during the winter months. They add luxury to the home and promote a little rest and relaxation.

ŚURŪ candles offer exactly that, with a sleek luxurious design and a burn time of 60 hours!

They have a choice of thoughtfully crafted scents inspired by the founders' roots in Punjab, including a brand new release.

With sustainability in mind their candles are made in small batches from a 100% natural wax blend and are packaged with dissolvable protective peanuts.

Treat your loved ones (or yourself) this Christmas.

SHOP

5. FLO London

From homeware, to clothing accessories and tote bags, FLO London have a collection of unique and colourful pieces.

Each item is made from Ahwenepa Nkasa fabric and handmade in Ghana.

As if that wasn't enough, FLO London (For the Love Of London) also have a great online publication sharing all things to do, see, eat and drink in London.

There is something for everyone with such a diverse range of products, colours and patterns, you won't struggle to find Christmas gifts with FLO London.

SHOP

We are confident you'll love these independent businesses as much as we do and that your gifts will not only stand out, but help out the planet too. Shopping small is big.

Happy Holidays!

See you on THE 5TH,

H & G

BTS: READING COLOURS WITH SYNESTHESIA

As many of you may know, George has synesthesia. Despite growing up with George, as his sister, it wasn’t until we founded THE 5TH together that I actually became aware of it. It fascinated me and I had so many questions for him. Recently we have been asked the same kind of questions from many of you and so I asked him to share his answers with you all in the form of a short interview. Here is what life is like for George as a synesthete:

SO YOU’RE A SYNESTHETE. WHAT EXACTLY DOES THAT MEAN?

Synesthesia is basically when one sensory experience triggers another. I guess people without synesthesia would consider these automatic associations to be quite unrelated and random, however for me, they are innate. There are many types of synesthesia but mine is called Grapheme-colour synesthesia which means words, letters and numbers all have an automatic colour associated with them.

HOW OLD WERE YOU WHEN YOU STARTED SEEING THINGS THIS WAY?

I couldn’t really say. I don’t know if it’s something that people are born with or if it can be learnt, but I can’t ever remember a time that I haven’t seen words, letters and numbers in colour.

WHEN DID YOU REALISE THAT IT WAS A CONDITION CALLED SYNESTHESIA?

I can’t remember the year but I’d say maybe late teens / early 20s. I love the artist Lorde and so I was reading an interview online that she did with NME and she mentions synesthesia. It was a real penny-drop moment and that was the first time I realised that not everyone has these word/colour associations. As this had always been my reality, it was never something I ever thought to ask anyone about - I just thought we all automatically had colours in mind for our friends' names or dates in the calendar.

DOES IT EVER GET CONFUSING OR OVERWHELMING TO HAVE THIS KIND OF SYNESTHESIA?

Not particularly because it’s always been the case.

COULD YOU GIVE AN EXAMPLE OF HOW YOU SEE PARTICULAR WORDS AND NUMBERS? DO YOU HAVE FAVOURITES BECAUSE OF THESE ASSOCIATIONS?

I definitely prefer certain words over others because of the colours I associate with them. For example the digit 5 is quite a clean and a bright green colour which has always been a favourite, whereas the word ‘five’ is a dull purple/red - ‘f’ has always been very purple, but then so is ‘Thursday’ and ‘October’.

HAS A PARTICULAR WORD, LETTER OR NUMBER EVER CHANGED COLOUR OR HAVE THEY ALWAYS BEEN CONSTANT?

I don’t have any examples in mind where colours have changed so I guess they have always been quite constant.

DO YOU FEEL LIKE IT HEIGHTENS ANY OF YOUR OTHER SENSES WHEN YOU SEE THINGS THIS WAY?

Possibly. I feel I’ve always been very in-tune with my senses and their associations. I don’t know if it has anything to do with my synasthesia but I’ve always been particularly good at identifying certain periods of my life or people through scent or sounds/music.

FINALLY, WHAT ARE THE BEST AND THE WORST THINGS ABOUT HAVING GRAPHEME-COLOUR SYNESTHESIA FROM YOUR EXPERIENCE?

I’d really struggle to give any negatives that come from having grapheme colour synesthesia. It only ever makes things more interesting and colourful in my mind and in life. I’m very visually led so if I stop to think about it I guess it’s nice that I have this additional colourful lens. It does also make things easier for me to remember and recall information. For example, when revising for exams at school or uni, I often remembered sources by the colours (or sequence of colours) that I’d associate with their names and year of publication.

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It wasn’t until George read an interview like this that he himself realised he had synesthesia, have you just had a similar realisation? We would love to hear.

If you’re left still wanting to know more and have other questions for George, contact us via our website or social media, or email us at info@the5thfragrances.com.

See you on THE 5TH,

H & G