SAFETY STANDARDS

AND SOCIAL RESPONSIBILITY

ALWAYS WITH SAFETY

AT THE FOREFRONT

OF every DECISION

WE MAKE

FROM CONCEPTION, THE 5TH HAS SOUGHT TO CREATE AN ALL-ENCOMPASSING DESIGN AND SCENT EXPERIENCE, BUT ALWAYS WITH PERSONAL SAFETY AND SOCIAL RESPONSIBILITY AT THE FOREFRONT OF EACH AND EVERY DECISION WE MAKE.

IN PARTNERING WITH A PERFUMER WHO SHARES THESE SAME VALUES, WE PROCEED BOLDLY BUT SAFELY, HOLDING OURSELVES TO THE STRICTEST INDUSTRY STANDARDS SET BY THE INTERNATIONAL FRAGRANCE ASSOCIATION (IFRA).

WHETHER NATURAL OR SYNTHETIC, THE IFRA TESTS, ASSESSES AND MONITORS THE INGREDIENTS THAT GO INTO MAKING FRAGRANCES, AND SET RULES THAT ALLOW FOR THEIR SAFE USE. THESE RULES ARE RECOGNISED GLOBALLY BY GOVERNMENT AUTHORITIES AND ARE OVERSEEN BY INDEPENDENT EXPERTS IN THE FIELD.

YOU SHOULD HAVE TO COMPROMISE

WE DON'T BELIEVE

your HEALTH

AND SAFETY

TO explore

OLFACTORY ART

OUR FRAGRANCES ARE PARABEN FREE, MEANING THEY ARE FREE FROM THE CHEMICALS OFTEN USED IN THE INDUSTRY AS PRESERVATIVES TO EXTEND SHELF LIFE. THESE NOT ONLY CARRY POTENTIAL HARM TO OUR HEALTH AND SKIN, BUT THE ENVIRONMENT TOO.

OUR FRAGRANCES ARE ALSO FREE FROM PHTHALATES, WHICH ARE USED IN THE INDUSTRY AS SOLVENTS AND FIXATIVES TO MAKE THE SCENT WEAR LONGER. THEIR EXPOSURE CARRIES A RISK OF HARMFUL HEALTH EFFECTS. WE AREN'T HERE FOR IT. INSTEAD, WE USE A CAREFULLY CURATED COMBINATION OF SAFE-SYNTHETIC AND NATURAL INGREDIENTS KNOWN FOR THEIR LASTING EFFECT.

OUR FRAGRANCES ARE FORMALDEHYDE FREE, MEANING THEY ARE FREE OF A CHEMICAL OFTEN USED IN THE INDUSTRY AS A PRESERVATIVE TO EXTEND SHELF LIFE. IT IS KNOWN TO BE A HARMFUL TOXIN WHICH MAY CAUSE ADVERSE HEALTH EFFECTS.

OUR FRAGRANCES ARE ALSO VEGAN FRIENDLY AND CRUELTY FREE. THEY CONTAIN NO ANIMAL OR ANIMAL DERIVED INGREDIENTS AND WE DO NOT TEST ON ANIMALS.

Modern perfumery at its finest.

LANCE M.

LEEDS _____ ENGLAND

I don't know if this makes sense, but it makes me feel so expensive.

JEN W.

FALMOUTH _____ ENGLAND

I absolutely love this fragrance. Great compliments everywhere I go!

MELANIE J.

BATH _____ ENGLAND

IT IS A COMMON MISCONCEPTION THAT ALL SYNTHETIC INGREDIENTS IN FRAGRANCE ARE BAD AND HARMFUL AND THAT NATURAL INGREDIENTS ARE A BETTER ALTERNATIVE. HOWEVER, WHILST HARMFUL SYNTHETICS DO EXIST IN FRAGRANCE, THERE ARE MANY SAFE, TRIED AND TESTED SYNTHETICS THAT ARE NOT ONLY PARABEN FREE, PHTHALATE FREE AND FORMALDEHYDE FREE, BUT ARE OFTEN A SAFER ALTERNATIVE TO NATURAL INGREDIENTS. THIS IS A RESULT OF BOTH STRICT SAFETY TESTING AND THE ABILITY TO REMOVE PROBLEMATIC IRRITANT MOLECULES PRESENT IN SOME NATURALS.

AT THE 5TH, WE PURPOSEFULLY USE SAFE-SYNTHETIC INGREDIENTS TO ENSURE OUR FRAGRANCES ARE KIND TO SKIN AND THE ENVIRONMENT (SEE OUR SUSTAINABLE PAGE FOR MORE ON THE ENVIRONMENTAL BENEFITS OF SAFE-SYNTHETICS).

SINCE SAFETY AND SUSTAINABILITY ARE AT THE FOREFRONT OF OUR BUSINESS PRACTICES, WE ARE PROUD TO USE A BALANCE OF SAFE-SYNTHETICS AND NATURAL INGREDIENTS.