BTS: TALKING VISUALS

THE 5TH
Mar 5, 2020
1 min read

Updated: Sep 2, 2021

Sometimes less is more. So we will do less talking in this month’s BTS Blog post and hope the below images say more than words can. Whilst on a recent call with our perfumer we were asked an interesting question; what images encapsulate the olfactory scent that together we are developing for THE 5TH? Here are some visuals that we believe express the mood, colours and emotion that our scent will evoke.

For us, this scent is the stark bustle of a big city; the unexpected blending of raw industrial materials with the refined fragrance of a 5-star hotel lobby. It is also a celebration of the contrast that can be found within these artificial cities and the calm natural waters that provide them with life (think Thames, Hudson, Seine).

See you on THE 5TH.

H & G

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