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BTS: THE ULTIMATE GIFT FOR VALENTINE'S DAY (EVEN IF YOU'RE SINGLE)

Whether you’re treating someone you love this Valentine’s Day, or you’re due a bit of self-love*** (and you probably are - none of us do it enough), we have you covered.

We have curated the ultimate playlist to accompany our signature fine fragrance, DŪMBO. Together, they create the space for an elevated, visceral experience designed to arouse your senses and shape a memorable moment for yourself or someone you may want to share it with.


We have spoken before about scent memories and how you can design and create your own scent memories. Do you want to create a moment that you can transport yourself back to at any given moment? Here’s how...


With a new fragrance - one you’ve not used before or become accustomed to - spray your skin, hair and clothes as you usually would (perhaps give your loved one a spray too). Have our playlist on. Next, be present. Put your phone away. Give your full attention to whatever you may be doing. Whether you’re staying in and have a date with Netflix, out for dinner, or on a walk - be present. Most of us do not do this nearly enough. It is the most effective way to create a memorable moment.

Appreciate what you have in that moment. Companionship, independence, freedom, love (for another or yourself). Whilst Valentine's Day is commonly a time to express love for another, we urge you to take the time to appreciate and love yourself.


*** Studies show that the love that leads to the purest form of happiness, is self-love ***

At this point, you'll be deep into the process of creating the foundations of your scent memory. Olfaction (your sense of smell) is the only sense you have that is connected to the emotional part of your brain. As a result, your memory recall is incredibly powerful when a memory has a scent attached to it.


Your brain will learn to associate your new scent with those feelings of love and gratitude and memories of the moments that created them. Then every time you want to be transported back to those moments, spray your fragrance, and you'll be amazed at what your brain is capable of (and don't forget to put on your playlist for the full immersive experience).


Happy Valentines.


P.S One last reminder..

Valentine’s is not just for couples ***


P.P.S If you're still reading this, you're the best - so here's 20% off until 19.02.22 with code WELOVEYOU20. Click here to shop.


See you on THE 5TH,


H&G