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BTS: HAPPY NEW YEAR



HAPPY NEW YEAR!

A lot has happened since we introduced you to THE 5TH in December. We have spent a long time choosing the perfect partner to help create our signature scent and are so excited to confirm we will be working alongside one of the most prestigious and respected perfumers in the world. When we started on this journey we had our sights set high and knew that when creating THE 5TH’s olfactory scent we had to do it properly. Therefore, as the world's epicentre for fine fragrance, there is no better place than Grasse in the South of France. After a number of initial discussions with our chosen perfumer, and after aligning our ethos and vision for the brand, later this month we are heading to visit their labs in Grasse. The purpose of this trip is to thoroughly initiate this partnership and to design and define our fragrance palette as we hone in on what we believe will be a safe, gender-free, positively disarming, true representation of THE 5TH and our values. To prep for this, over the last month we have been dissecting lots of samples sent to us by our perfumer to figure out exactly what it is we want to create. We now have notebooks exploding with our ideas on ingredients, scent combinations and anything else that's served as inspiration, providing the foundation we need to dive into this creative process. We couldn’t be more excited to develop these ideas further and refuse to stop until we are convinced we have the perfect balance, ready to bottle for you.

Next, bottle design. At THE 5TH we always have art at the forefront of every decision we make and want to create a contemporary and immersive experience for our customers, at every stage of their journey with us. This is why bottle design is so incredibly important to us. Currently, we are studying shapes, textures, materials, colours, sizes, labelling techniques, and lid designs to ensure we deliver not just a striking scent, but a piece of art. Art so often is the product of collaboration and so we invite you to please share your experiences with different fragrance bottles (both positive and negative) with us. It’s going to be sat on the side in your bedroom or next to the sink in your bathroom; we NEED YOU to love it.  In our next blog post (05/02) we will keep you updated with all the details and exciting developments that come from the upcoming visit to our perfumers in Grasse! To be one of the first in the know, subscribe to our newsletter via our website to be notified when it goes live. See you on THE 5TH.

H & G