We know what you’re thinking. Where’s the scent? Fear not, it’s coming. We are on a mission to create a bold and provocative fragrance that we hope in time will become just as much a part of you as the skin it sits on.
We are just at the beginning of this journey so we thought it might be fun if we introduced you to the brand and brought you along for the ride.
When we began researching the fragrance industry we came across Luca Turin’s book ‘The Secret of Scent, Adventures in Perfume and the Science of Smell.’ By the end of it, for many reasons, we knew we wanted to create a fragrance that combined both natural and synthetic ingredients. This was a problem... or so we thought, as the trend in the industry seemed to be shifting towards ‘all natural’ scents and shunning synthetics for being unsafe or unsustainable. We would be foolish to go against this, right? Well, the more we read the more we realised it was not that simple, and synthetics are way too important to throw off the shelf. Not only do they enable us to create incredible scents that do not exist in nature, but they can in fact be both safer and more sustainable than naturals at times.
With this in mind, we have set out to create a scent beyond that which nature allows, pushing the boundaries of fragrance to ignite more than just your sense of smell.
New blog posts will be posted here on THE 5TH of every month. We hope to see you then.
H & G